Getting the Most Out of Online Ordering Use All Your Available Resources for Notifications. Notifying your clients about your takeout availability is imperative to increasing your sales. Use social media, email marketing, stickers, flyers, your website and local media. If you are unsure how to accomplish all of this, ask your TakeOut7 marketing team to [...]
It's Clear that Online Orders are Larger At TakeOut7, we receive that input daily from our restaurant clients. We also do our internal data tracking, comparing phone orders to online orders. There is no doubt that online orders are larger than phone orders. It's clear that the results are there, but not clear as to [...]
Third-Party Takeout and Delivery Fees Third-party restaurant fees from providers like DoorDash, Grubhub, and Uber Eats charge 10% - 15% in customer delivery fees, and 20% - 30% in takeout and delivery fees to the restaurant. The result is that you gain a customer, but give up your profits to do so. More importantly, your [...]
Consumer change is accelerating. So much has changed in the restaurant business over the last 2 years. The COVID-19 Pandemic coincided with consumer demand for increased use of restaurant technology. Consumers were already using restaurant technology before COVID-19, but the pandemic really accelerated technologies utilization by consumers and restaurants. Off premise dining is a 'NEED [...]
On Premises Vs. Off Premises Post Covid. Restaurants Open as Covid Wanes More and more restaurants are opening their in-store dining as regulations are lifted and COVID wains. According to the National Restaurant Association’s research, consumers are excited to get back to in-house dining. Even though that’s the case, consumers also report(1) that they expect [...]
Promote your brand, not others. Have you realized how important it is to advertise your restaurant’s brand properly? With COVID-19, restaurants are only able to seat people at limited capacity, so it is vital to advertise your restaurant’s name. To be visible and accessible at one click for your customer’s online. Unfortunately, when you hire [...]
Not too long ago, back in 2011, the Cornell School of hotel administration did a large study called The Current State of Online Food Ordering in the U.S. Restaurant Industry. Some of these statistics, recorded only 8 short years ago, are shocking and revealing. When I went back and read this research document, I [...]
Restaurant Online Ordering through Third-Party Aggregators There's been quite a bit of negative press surrounding restaurant aggregators and delivery sites. Even though these sites don’t make food or own delivery vehicles, they’ve quickly complicated the world of restaurant online ordering. It’s only natural that consumers would pick up on this negative press and shy [...]
Restaurateurs today need to understand Millennials and their shopping habits if they plan on surviving and more importantly, thriving. It’s important to recognize that Millennials aren’t kids anymore. As adults, Millennials play a crucial role in the modern day restaurant industry. Millennials were born between 1981 and 1996, making them 23 to 38 years [...]
Overview: The Urgency for Independent RestaurantsAs an independent restaurant owner and manager, you must wrap your head around what is going on in your business and industry. First, the independent restaurants’ business (and brand) has been subject to major shifts in technology and consumer behavior over the past 10-15 years. National chain restaurants were early [...]