Blog2019-08-26T13:05:05-04:00
Small Bytes News & Views

2302, 2021

Expand Your Customer Base and Grow Your Revenue with Online Ordering!

February 23rd, 2021|Facts and Trends, Integrated Online Ordering|

The competition is getting tougher Most markets are facing increasingly competitive conditions, and the restaurant industry is no exception. With so many competitors, having different options available for your business is essential to survive and thrive in 2021. Online ordering allows you to expand your customer base and to grow your revenue by keeping in contact with your clients. Most independent restaurants don’t use online ordering and consequently aren’t gathering email addresses, or other important marketing information. When you gather email addresses, two powerful factors are enabled for your restaurant(s)(1): You have those email [...]

2901, 2021

Tips for Restaurants in Covid times

January 29th, 2021|Facts and Trends, Independent Restaurants, Online Ordering|

Promote your brand, not others. Have you realized how important it is to advertise your restaurant’s brand properly? With COVID-19, restaurants are only able to seat people at limited capacity, so it is vital to advertise your restaurant’s name. To be visible and accessible at one click for your customer’s online. Unfortunately, when you hire a third-party delivery to help your business… their name is being promoted, not yours! You’ve probably already realized that delivery services like Grubhub, Seamless and Uber Eats advertise themselves first, and you second, if at all. Delivery or Take Out? [...]

2708, 2019

Why Are Online Orders Larger Than Phone Orders?

August 27th, 2019|Consumer Behavior, Integrated Online Ordering|

There is no doubt that online orders are larger than phone orders. At TakeOut7 we receive that input daily from our restaurant clients, as well as from our own internal tracking data, comparing phone orders to online orders. It’s clear that the results are there but not so clear as to why it is that way. Let’s explore this: Consumers, exploring the menu online, discover items they didn’t know the restaurant served. This seems simple, but when phone ordering (typically without the menu in front of the consumer), the consumer orders what they recall [...]

2207, 2019

Restaurant Technology Then and Now. Wow what a change!

July 22nd, 2019|Facts and Trends, Online Ordering|

Not too long ago, back in 2011, the Cornell School of hotel administration did a large study called The Current State of Online Food Ordering in the U.S. Restaurant Industry. Some of these statistics, recorded only 8 short years ago, are shocking and revealing. When I went back and read this research document, I was stunned at just how quickly the restaurant world has changed.   In 2011, only ¼ of U.S. restaurants had adopted online ordering. Today, only 8 years later, virtually every national restaurant chain utilizes online ordering. In some cases, restaurants will [...]

1707, 2019

‘Your’ Consumers Want to Order from ‘Your’ Restaurant!

July 17th, 2019|Online Ordering|

Recently, there has been quite a bit of negative press surrounding restaurant aggregators and delivery sites. Even though these sites don’t make any food or own any delivery vehicles, they’ve quickly complicated the takeout ordering world for the restaurateur. It’s only natural that consumers would pick up on this negative press and shy away from any type of online ordering technology. As a restaurant owner, there are other resources available that will allow your customers to order online without having to go through a third-party aggregator first. Technologies like TakeOut7’s online ordering will allow [...]

506, 2019

Not Thriving in Your Restaurant? You Need to Understand the Millennial Maze!

June 5th, 2019|Consumer Behavior, Facts and Trends, Online Ordering|

Restaurateurs today need to understand Millennials and their shopping habits if they plan on surviving and more importantly, thriving. It’s important to recognize that Millennials aren’t kids anymore. As adults, Millennials play a crucial role in the modern day restaurant industry. Millennials were born between 1981 and 1996, making them 23 to 38 years old. In fact, it’s likely that your doctor, dentist, accountant or attorney is a Millennial. It is also important to note that Millennials make over 60% of their purchases online. There are two key reasons for this: They can access [...]