Small Bytes News & Views

2708, 2019

Why Are Online Orders Larger Than Phone Orders?

August 27th, 2019|Consumer Behavior, Integrated Online Ordering|

There is no doubt that online orders are larger than phone orders. At TakeOut7 we receive that input daily from our restaurant clients, as well as from our own internal tracking data, comparing phone orders to online orders. It’s clear that the results are there but not so clear as to why it is that way. Let’s explore this: Consumers, exploring the menu online, discover items they didn’t know the restaurant served. This seems simple, but when phone ordering (typically without the menu in front of the consumer), the consumer orders what they recall [...]

2207, 2019

Restaurant Technology Then and Now. Wow what a change!

July 22nd, 2019|Facts and Trends, Online Ordering|

Not too long ago, back in 2011, the Cornell School of hotel administration did a large study called The Current State of Online Food Ordering in the U.S. Restaurant Industry. Some of these statistics, recorded only 8 short years ago, are shocking and revealing. When I went back and read this research document, I was stunned at just how quickly the restaurant world has changed.   In 2011, only ¼ of U.S. restaurants had adopted online ordering. Today, only 8 years later, virtually every national restaurant chain utilizes online ordering. In some cases, restaurants will [...]

1707, 2019

‘Your’ Consumers Want to Order from ‘Your’ Restaurant!

July 17th, 2019|Online Ordering|

Recently, there has been quite a bit of negative press surrounding restaurant aggregators and delivery sites. Even though these sites don’t make any food or own any delivery vehicles, they’ve quickly complicated the takeout ordering world for the restaurateur. It’s only natural that consumers would pick up on this negative press and shy away from any type of online ordering technology. As a restaurant owner, there are other resources available that will allow your customers to order online without having to go through a third-party aggregator first. Technologies like TakeOut7’s online ordering will allow [...]

506, 2019

Expand Your Customer Base and Grow Your Revenue with Online Ordering!

June 5th, 2019|Facts and Trends, Integrated Online Ordering|

Most markets are facing increasingly competitive conditions, and the restaurant industry is no exception. With so many competitors, having different options available for your business is essential to survive and thrive in 2019. Figuring out ways to get more business is the one thing all of our restaurant partners have in common. Most independent restaurants don’t use online ordering and consequently aren’t gathering email addresses, and other important marketing information, from their existing client base. When you gather email addresses, two powerful factors are enabled for the restaurants: You have those addresses available to [...]

506, 2019

Not Thriving in Your Restaurant? You Need to Understand the Millennial Maze!

June 5th, 2019|Consumer Behavior, Facts and Trends, Online Ordering|

Restaurateurs today need to understand Millennials and their shopping habits if they plan on surviving and more importantly, thriving. It’s important to recognize that Millennials aren’t kids anymore. As adults, Millennials play a crucial role in the modern day restaurant industry. Millennials were born between 1981 and 1996, making them 23 to 38 years old. In fact, it’s likely that your doctor, dentist, accountant or attorney is a Millennial. It is also important to note that Millennials make over 60% of their purchases online. There are two key reasons for this: They can access [...]

1405, 2019

5 Ways to Attract New Customers to Your Restaurant (without GrubHub, Uber Eats, etc.)

May 14th, 2019|POS Integration|

Claim and Manage Your Google Business Listing 1) The Google business listing is a free search result that is shown every time someone searches for your restaurant. The search results include a large panel with the restaurant image(s), information, and reviews with links to the website and online ordering. Most independent restaurants have not claimed their Google Business Listing, let alone optimized it with the best images and content. If you haven’t claimed your Google Business Listing, you are leaving yourself open to others entering their information into your account. More importantly, consumers searching [...]