Restaurant Online Ordering through Third-Party Aggregators

There’s been quite a bit of negative press surrounding restaurant aggregators and delivery sites. Even though these sites don’t make food or own delivery vehicles, they’ve quickly complicated the world of restaurant online ordering. It’s only natural that consumers would pick up on this negative press and shy away from all online ordering technology.

As a restaurant owner, there are other resources available that allow your customers to order online without having to go through a third-party aggregator. Technologies like TakeOut7’s online ordering (1) will allow you to utilize online ordering without going through a third party. This prevents you from being forced to compete with other restaurants in your area.

Making Sure Consumers Get Your Top-Notch Quality

You kill yourself daily to ensure that your customers receive first rate service and high-quality food. Given this, why would you let your restaurant’s brand be overtaken by a third-party aggregator? They may not provide the high-quality service that you demand. Customers will associate your product and service with these third parties, meaning one bad experience with GrubHub or Doordash could cost you a loyal customer. Meaning your restaurant’s reputation is in a third party aggregator’s hands!

Promotion for You, not Your Competitors

Not only this, but these third-party aggregators display and promote your competitors.

That’s right – they actually display your competitors even when your customer has tried to navigate to your menu! In this case, your supposed ‘partners’ in business are actually promoting your competitors, as if you need more competition.

They’re there not to promote your restaurant and your best interests, but to serve their own. This puts restaurants who work with them in constant competition with other restaurants. Additionally, partnering with third parties runs the risk that customers will shift their loyalty to the aggregator. Because your restaurant is a step removed from the customer and there is no other way for them to order from you, your customers might begin to look at third-party sites to find food instead of seeking out your restaurant. And to top it all off, these aggregators can charge up to 35% in commission fees to the restaurants they partner with. That;s money your business absorbs.  What restaurant has a 35% margin to play around with?

Consumers Want to Order Through Your Directly

Research shows that most consumers prefer ordering directly from a restaurant’s website rather than a third-party app. Your customers are happy ordering directly from you and your website, and they want you to thrive in the restaurant market. If given the opportunity, they would be happy to pass up third-party sites and support you directly. They don’t want you to pay those high commission fees! Remember that your customers have been reading the same negative articles about these companies that you have. Give them a good online ordering experience and enable them to order directly from you instead of through a third-party app.

The entire point of using an online ordering service is to help ‘you’ promote ‘your’ restaurant and increase ‘your’ business revenue.

The Benefits:

  • Happy consumers who return time and again after a satisfying restaurant experience.
  • Making the most of your hard-earned money.
  • Building up your brand and client base (instead of a third party’s brand).
  • Keeping your clients and market share to yourself and not constantly barraging them with alternative restaurants which they should order from instead.
  • You pay dramatically less commission. (2)

We are happy to help ‘you’ grow ‘your’ revenue profitably. Our business model is built with your growth and profit in mind, not built on a premise of pitting you against your competitors to benefit our bottom line. Third party aggregators risk putting you out of business from a large money margin and competitive standpoint. Why put up with that? TakeOut7 works for you and you only.