There is no doubt that online orders are larger than phone orders. At TakeOut7 we receive that input daily from our restaurant clients, as well as from our own internal tracking data, comparing phone orders to online orders. It’s clear that the results are there but not so clear as to why it is [...]
Not too long ago, back in 2011, the Cornell School of hotel administration did a large study called The Current State of Online Food Ordering in the U.S. Restaurant Industry. Some of these statistics, recorded only 8 short years ago, are shocking and revealing. When I went back and read this research document, I [...]
Restaurateurs today need to understand Millennials and their shopping habits if they plan on surviving and more importantly, thriving. It’s important to recognize that Millennials aren’t kids anymore. As adults, Millennials play a crucial role in the modern day restaurant industry. Millennials were born between 1981 and 1996, making them 23 to 38 years [...]
Claim and Manage Your Google Business Listing 1) The Google business listing is a free search result that is shown every time someone searches for your restaurant. The search results include a large panel with the restaurant image(s), information, and reviews with links to the website and online ordering. Most independent restaurants have not [...]
Overview: The Urgency for Independent RestaurantsAs an independent restaurant owner and manager, you must wrap your head around what is going on in your business and industry. First, the independent restaurants’ business (and brand) has been subject to major shifts in technology and consumer behavior over the past 10-15 years. National chain restaurants were early [...]