Restaurant Online Ordering Through Third-Party Aggregators

I had written on this topic in 2019, but there was such confusion I thought about writing on it again.

There’s been quite a bit of press surrounding restaurant aggregators and delivery sites. Even though these sites don’t make food or own delivery vehicles, they’ve quickly become a significant part of the world of restaurant online ordering.

Restaurant owners are growing weary of paying these aggregators high fees. However, other available resources allow your customers to order online without going through a third-party aggregator. Technologies like TakeOut7’s restaurant online ordering will allow you to utilize online ordering without going through a third-party aggregator. Restaurant owners will no longer be forced to compete with other restaurants on the third-party apps in your area. Most importantly, the restaurant can use this type of online ordering at no charge, and your restaurant’s menu doesn’t need the prices to be increased to pay for third-party aggregators.

Make Sure Consumers Get Your Top-Notch Quality

You kill yourself daily to ensure that your customers receive first-rate service and high-quality food. Why would you let a third-party aggregator overtake your restaurant’s brand? They may not provide the high-quality service that you demand. Customers will associate your product and service with these third parties, meaning one bad experience with Grubhub or DoorDash could cost you a loyal customer. This means your restaurant’s reputation is in a third-party aggregator’s hands!

Promotion for You, Not Your Competitors

Third-party aggregators also display and promote your competitors.

That’s right – they display your competitors even when your customer has tried to navigate to your menu! In this case, your supposed ‘partners’ in business are actually promoting your competitors – as if you need more competition.

Third-party aggregators don’t promote your restaurant or your best interests; they promote their own brand, which puts restaurants that work with them in constant competition with each other. Additionally, partnering with third parties runs the risk that customers will shift their loyalty to the aggregator itself. Since your restaurant is a step removed from the customer, there is no other way for them to order from you; your customers might begin to look at third-party sites instead of seeking out your restaurant directly. To top it all off, these aggregators can charge up to 35% in commission fees to the restaurants they partner with. That’s money your business absorbs. Many restaurants do not have a 35% margin to play around with.

Consumers Want to Order Through You Directly

Research shows that most consumers prefer ordering directly from a restaurant’s website rather than a third-party app. Your customers are happy ordering directly from you and your website, and they want you to thrive in the restaurant market. If given the opportunity, they would be happy to pass up third-party sites and support you directly. They don’t want you to pay those high commission fees! Remember that your customers have been reading the same negative articles about these companies that you have. Give them an excellent online ordering experience and enable them to order directly from you instead of through a third-party app.

The entire point of using an online ordering service is to help ‘you’ promote ‘your’ restaurant and increase ‘your’ business revenue.

The Benefits:

  • Happy consumers who return time and again after a satisfying restaurant experience.
  • Making the most of your hard-earned money.
  • Building up your brand and client base (instead of a third party’s brand).
  • Keeping your clients and market share to yourself and not constantly barraging them with alternative restaurants.
  • You pay NO commissions at all…. online ordering can be completely FREE to your restaurant.

TakeOut7 is here to help you grow your revenue profitably. Our business model is built with your growth and profit in mind so TakeOut7 is not built on the premise of pitting you against your competitors to benefit our bottom line. Third-party aggregators risk putting you out of business(2), and why put up with that? TakeOut7 works for you and you only.