Trend Towards Direct Orders
Trend Towards Direct Orders: According to research done by Squareup.com(1), a key restaurant trend in 2021 is for “More Direct Orders Coming Through and Fewer 3rd Party Provider Orders.”
The exorbitant fees charged by 3rd party app providers lead to this trend. Those high fees and the app providers owning the consumer are the cause for this change in consumer behavior. Restaurant owners want to get back to gaining and keeping their own loyal customers.
It only makes sense that restaurant owners/operators would want their orders to come directly through them. After all, the restaurant owner wishes to build their brand, not a 3rd party app’s brand.
Consumers Prefer Direct Ordering
Squareup’s research also shows that 67% of consumers say that they would rather skip the middleman. Those consumers would prefer to order directly through their favorite restaurants instead of using 3rd party apps.
Restaurants and Consumers Agree
The 2021 restaurant trends aligns between restaurant owners and their consumers. Restaurants want more direct orders and consumer wants to order directly, skipping the middleman. It’s not often that supply and demand are so perfectly aligned, which means that now is the perfect time for restaurant owners to get going with more direct online orders.
The TakeOut7 Solution
TakeOut7 offers restaurants the ability to take direct orders, thus skipping the middleman. The restaurant’s consumer navigates to the restaurant’s own website or landing page. Once on the site, the consumer clicks on the restaurant’s proprietary button to order. This online ordering button is not shared with other restaurants, it is only used for that restaurant and its consumers.
Built in Marketing Support for the Restaurant’s Client’s.
TakeOut7’s Platform will build the restaurant’s brand and business. TakeOut7 gives the restaurant a platform to do direct online ordering for take-out orders. TakeOut7’s platform also runs promotions and reminders to order again from the restaurant, and all that marketing is free of charge to the restaurant.
