The competition is getting tougher
Most markets are facing increasingly competitive conditions, and the restaurant industry is no exception. With so many competitors, having different options available for your business is essential to survive and thrive in 2021. Online ordering allows you to expand your customer base and to grow your revenue by keeping in contact with your clients.
Most independent restaurants don’t use online ordering and consequently aren’t gathering email addresses, or other important marketing information. When you gather email addresses, two powerful factors are enabled for your restaurant(s)(1):
- You have those email addresses available to send promotions to your customers, and in doing so, you keep your restaurant in their minds.
- You can offer promotions to existing customers which will lead to those patrons recommending NEW customers to your restaurant. This means more revenue.
Let’s explore each of these ideas separately
You need to gather email addresses
Online ordering creates a simple avenue to collect email addresses. Here’s why: When the consumer orders online, they are asked to enter their email address so the restaurants’ online ordering technology can send a confirmation email to that customer. Since the customer has engaged by ordering from you, their email address becomes available to the restaurant who can then use it to promote to that customer later(2)
We will gather email addresses for you
To make matters even more simple, we will not only gather those email addresses for you, we’ll give you weekly reminder emails and unlimited email promotions a month, along with FREE online promotional designs. All you have to do is ‘want it’, ask for it, and we’ll handle the promotion for you.
Second idea takes some more thought because here at TakeOut7, we want to create promotions that will bring new patrons to the restaurant. An example would be birthday promotions. Many consumers celebrate their birthday with large groups of people, consisting of 6-12 of their friends or family members. There’s a good chance that their guests aren’t current patrons of your restaurant, so what better way to get more business then to introduce your services and food to a new group of patrons?
Getting positive reviews for your restaurant
One of the strongest marketing avenues is hearing good reviews and recommendations from people who you trust. You should encourage your patrons to review your restaurant after they dine.(3)
Utilize loyally programs and special offers
Loyalty programs and special offers are another way to boost revenue and keep your customers coming back for more. Many successful chain restaurants have implemented loyalty programs which offer rewards to customers for the money they spend. Research shows that such programs are successful at gaining and keeping repeat customers.
Offering discounts for loyal customers is another idea, such as a free appetizer after spending $50 on entrees. Offering other promotions such as Valentine’s Day specials, discounted appetizers for Super Bowl parties, or a free dessert for customers on their birthdays gives them that much more incentive to continue ordering from your restaurant in the future.
Who doesn’t like to be rewarded for their loyalty?
Again, you can just ask and we at TakeOut7 will be happy to put these promotions together and get them mailed out to you at no charge. Together, we’ll make sure that you ‘Expand Your Customer Base and Grow Your Revenue with Online Ordering!’(4)